In recent years we’ve seen huge upheavals in a variety of businesses due to the revolution brought by the Internet. With its incredible ability to convey information quickly, the Internet has changed the way people read, talk and even think. Does all of this mean that the world has forever been changed, and that no one will ever read a book or magazine again?
Adjusting to Ongoing Change
There’s no question that the world of media has been upended by the arrival of the Internet. Retail centers have closed due to the advent of online shopping, and some printing companies have closed up in response to the advent of digital media. Still, the shakeout that came with the Internet didn’t utterly destroy printed media, like books and magazines, as some predicted. The reality is that many people enjoy reading magazines, whether the topic is fashion or gas analytical systems, and they also enjoy reading non-fiction and novels in printed form. All of this is good news for book publishers and magazines, as even though many things have changed, people still will pay money for publications.
It’s interesting to see how radically the Internet changed our styles of communications once smartphones became readily available. This was the move (back in 2007 or so) in technology that really was a game changer, as far as how much the Internet has influenced us all. Now a generation of children is growing up with smartphones, and their style of communication will likely be much different than their parent’s was as they grow up and become part of adult society.
A few years ago, as the digital age really became a force for change, it seemed likely that books and other printed material would disappear forever. Ultimately though, what we’re seeing is a definite choice being made by many. Many people want to have a tangible book in their hands as they read longer works, and this is the reality that is allowing publishing companies to heave a few sighs of relief.
The changes in communication we’ve seen in the past few years are actually as radical as those wrought by the introduction of the printing press. Ultimately, it’s nice to see that absolutely everything hasn’t changed, and that some of the old forms (like books and magazines) will still be around for awhile.…